Lululemon – Beauty is in the Process

Description

Lululemon released three new product lines using three unique processes. For each process, a video was produced, optimized for each social media channel, and distributed accordingly.

Client

Lululemon – lululemon.com

Production Company

Matte Black – wearematteblack.co

My Position

Editor

Process: Jacquard

All about technique. Featuring brand new prints plus a sneak peek of the Speed Wunder Tight in hand-drawn Florence Print. Link in bio.

A video posted by lululemon (@lululemon) on Sep 6, 2016 at 8:03pm PDT

Process: Prints

From process to pose. Let rich dyes and one-of-a-kind results breathe new life into your practice. Check out what’s new, link in bio.

A video posted by lululemon (@lululemon) on Oct 26, 2016 at 4:58pm PDT

Process: Artistry